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Sales of “premium” products – defined in this case as those that cost at least 20% more than the average category price – are seeing aboveaverage growth in many fastmoving consumer goods (FMCG) categories according to a recent report [download page] from Nielsen But consumers perceive these products as being more than just about price per the study.
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Products sold at more upmarket store were also shown to be more highly valued with 16% saying that premium goods can only be bought from highend shops However seven in 10 shoppers said they don’t care where they buy premium brands as long as they get a good price.
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Quality or price: What makes a product 'premium'? MyCustomer
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